Apple Pushes The Bar Forward On Emerging Technologies With Augmented Reality Advancements


A New Virtual World Is Born; When Reality Meets Digital

Imagine this,

a world where the line between virtual and reality no longer exists.

Your classroom is now the cosmos.

The familiar could look like nothing you’ve ever seen before .

The past becomes the future.

Your classroom is now the cosmos.

The past becomes the future.

The familiar could look like nothing you’ve ever seen before.

“With iPhone and iPad, those experiences are not only possible, they’re here. Augmented reality is a new way to use technology that transforms how you work, learn, play, and connect with almost everything around you. And this is just the beginning. Welcome to a new world.”
As stated by Apple on their release of Augmented Reality for IOS

AR – Augmented Reality On Mobile

If it wasn’t clear enough that apple was serious about AR, their presentation on the topic at WWDC 2018 on June 4th should’ve definitely made that a clear fact.

The topic of AR starts at 15:08

iOS 12 & ARKit 2

As you can see with the introduction of iOS 12 and ARKit 2 – Apple is definitely revolutionizing AR as we know it. Making it readily accessible to everyone as a new integration in mobile phones. Of course AR on iPhones has been around since iPhone 8 & X, but this evolution of the AR system brings it to a new level (which we speak more about below). Pushing mobile capabilities and augmented reality to a new height, the second iteration of ARKit (ARKit 2) holds promising aspects for what’s to come when iOS 12 is released.


3D Object Detection

ARKit 2 & iOS 12 gives iPhones and iPads the capability to fully detect and recognize 3D objects in the real world – allowing developers to create AR experiences that can be initiated by real world objects and physical locations. With 3D object detection iOS devices can calculate the size, measurements, and dimensions of objects in view.

Multi-User Experiences
(Shared AR Spaces)

Going back to the lego presentation, users can now fully enjoy the same Augmented reality experiences on their own individual phones. Being able to fully interact, edit, and enjoy the exact same 3D AR worlds at the same time.

Resumable Experiences
(Persistent Experiences)

With iOS 12 and ARKit 2, consumers now have the capability of saving progress in 3D worlds to be resumed at a later date. For instance take into account Lego’s presentation at WWDC 2018. Lego’s Director of Innovation, Mark Sanders, presented a game for iOS 12 that allows users to create their own virtual reality 3D lego worlds right on their phones. In unison with 3D object detection, users can save their 3D worlds “into” real life physical objects and can resume game play by bringing those objects back into view of the camera when using the Lego app.

Save To Physical Objects

In the same manner of “Resumable Experiences” and “3D object Detection” (just go more in depth) creatives can develop immersive media experience and have them triggered by and linked to real life objects (like sculptures, toys, buildings, posters, or classrooms). For consumers, they can save their experiences, creations, and progress to real life experiences in the same way creatives would create or “link” them. As you can imagine the possibilities are endless and the future is now. Eyes are open to what is to come and where this technology can take us. Simultaneously – where we can take this technology.


.usdz Files

The new file format, created in a collaboration between Apple and Pixar, allowing virtual 3D objects to “enter” our world through the use of AR technology for apple devices.

For instance, you can turn a physical object into a 3D object to be used for AR through the use of the .usdz file format. Being able to turn anything (digital or physical) into 3D objects to be used for AR experience opens up a myriad of capabilities for companies, user experience, and AR marketing… or should we just say it opens up new capabilities for the world?

Adobe has announced support for .usdz file creation and is rolling it out across their whole creative cloud suit for apps you know and love like photoshop and illustrator. To achieve this, Adobe is launching Project Aero for more AR control – which is the integration of immersive media creation in the adobe creative cloud. In addition, creatives can easily transfer Ar content into Xcode for more refinement as it allows ARKit integration and AR coding.



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