PR - Public Relations
PR Marketing – Getting Your Company / Product Into The Public Eye
Within our PR department – our highly skilled PR managers are of the most talented & creative when it comes to creating a buzz for your brand. Knowing exactly how to get your product into the sights and wants of the public. Working directly with our marketing & analytics departments, our PR team is able to get your brand the correct exposure you need. Knowing exactly what type of publicity to go after for your brand in order to reach your desired audience. We don’t just throw your brand out towards any publicity – we make sure we target the right publicity as to generate revenue & create exposure to the right audience.
Supply & Demand
So long as you can keep up with the supply – we create a hungry demand for your brand where there was once none. Putting your brand directly into the spotlight through strict editorial calendar planning: media, press releases, blog posts, features, collaborations, media relationships, development of brand equity, crisis management, and the like.
Public Relations Strategy & Brand Equity
Let us give you a scenario. When it comes to purchasing a product are you more likely to give your money to a reputable brand you’re familiar with, or a brand you’ve never heard of?
This is the main goal within our PR department. To generate more income for your company through building brand equity – the emotional feelings toward your brand and how it’s perceived by the public. As we’ve already elluded, people spend money on product / companies they are familiar with. We put your company in the spotlight by building brand awareness first – making people more familiar with it. Getting your product to become a main topic of discussion & a leading force in your industry so when the time comes people will easily choose your product over your comptitors. As we build brand awareness we make sure to foster a healthy mindset by the public – brand equity – easily accelerating brand growth & facilitating more sales.
How Our Public Relations Strategy & Infectious Brand Awareness Work
Editorial Calendar Planning
We plan out every step we decide on making – PR & advertising campaign wise; setting plans in motion week and months in advance. Filling out our calendar with deadlines to make for specific launches of campaigns & PR moves – direct marketing campaigns, indirect marketing campaigns, events, sponsorships, press, collaborations, media spotlight, and the likes.
Sponsorships & Collaborations
With our strategy to build brand awareness & brand equity we regulary set up events for your brand & work them. Fully staffing them with all of our Scyterra family. Besides self hosted events, we also connect your brand with other companies and events where you become a sponsor of their event. Effectively having your product present at the event with flyers, posters, stands & any other brand specific items. Connecting your company directly with the audience attending. When it comes to strategic collaborations we effectively look for other brands that can be a complement to your company (in & outside your industry). Effectively exposing you to their current audience and turning them into future longterm customers. on all fronts we handle everything from research, planning, logistics, set up, working, and everything else in between to make sure the event or collaboration is a sucess in terms of your goals. Like any field here at Scyterra, we also conduct hard research and data analysis to ensure we optimize and move we make. Saving time & money while maximizing return & outcome.
Media Relations & Features
People Trust People. Knowing this we find the best influencers within your niche (social media, celebrities, youtube, blogs, etc.) whose following is the exact audience your brand needs to capture and we build a relation with them & your company. Getting your products / services directly into their hands for them to review, use on a daily bases, inform their audience, and be caught with your product (paprazzi, media, on sets, in photoshoots, videos etc.). Once people see their favorite person sporting a new product they’ll be on the search to find out what it is. Thats where the marketing team & your Scyterra account executive step in to feed this thirst. Similarly, when influencers outright introduce your company / product to their audience people will understand that this person is backing your brand. Therefore they become more open to it & trusting due to their favorite influencer & your brand having a healthy relationship. Trust = trust. That then turns into sales.
Brand Equity: Social Listening
We track the online conversations of the pubic regarding your brand vs conversations on your competitor. Mapping the difference, tone, & stance taken by the public. Telling us exactly how your brand is perceived. Opening up areas for improvement & areas we are currently dominating vs your competition. Our social listening practice reveals who’s talking about your brand. Going further than demographics, we analyze the consumer’s digital footprint and psychographics to expose passion points that drive behavior & which actions it drives. Effectively communicating back to the marketing team as we believe PR & marketing are two sides of the same whole.
Media Relations & Features
People Trust People. Knowing this we find the best influencers within your niche (social media, celebrities, youtube, blogs, etc.) whose following is the exact audience your brand needs to capture and we build a relationship between them and your company. Getting your products / services directly into their hands for them to review, use on a daily bases, inform their audience, and be caught with your product (paprazzi, media, on sets, in photoshoots, videos etc.). Once people see their favorite person sporting a new product they’ll be on the search to find out what it is. That’s where the marketing team and your Scyterra account executive step in to feed this thirst. Similarly, when influencers outright introduce your company / product to their audience people will understand that this person is backing your brand. Therefore they become more open to it and trusting due to their favorite influencer & your brand having a healthy relationship. Trust = trust. That then turns into sales.
A major part of good PR – Crisis Management. Which we fully offer here at Scyterra. If there ever comes a time in your company’s future where you’ve entered a bad spotlight or any legal troubles boiling over into the media, we’re here to fully mitigate the issue & help steer you back to a good standing. Flipping this negative & coming back out on top into a positive.
A big part that plays into brand equity is your company’s voice: what does it stand for, who is it, its ideals, beliefs, interests, how it carries itself, tone / how it talks & presents itself to the public. This is what we call voice. People form opinions based on what you put out, what thy see. We help create “the person” your brand is & form its voice. Giving it a footprint on the world. Something it can be remembered for when called back to memory by someone who came across your company or is an active follower. Once your voice is made (who you want your company to be) this mold must be strictly followed. As any deterents break the “norm” of your brand. By creating your voice it’s easily known how to communicate with your audience & retain them; making you one of their friends as you will share some of the same beliefs. This also rolls over into our marketing strategy as any move made by the company goes into forming your voice. We continue this same voice in all marketing promotions, social media, advertisements, PR, and the like. Making sure to not break the brand your audience came to love.